MailerLite helps me create emails with ease and track my E-commerce stats
I needed a email program to grow with our business. In the last few years we've grown from less than 1000 subscribers to near 9000. I …
Starting at $10 per month
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What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…
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Popular Features
- List management (54)8.989%
- Email deliverability reporting (55)8.282%
- WYSIWYG email editor (52)7.171%
- Standard reports (55)6.565%
Reviewer Pros & Cons
Pricing
Forever free plan
$0
Cloud
1,000 subscribers
Growing
$10
Cloud
per month 3 users
Advanced
$21
Cloud
per month Unlimited users
Entry-level set up fee?
- $10 2500 subscribersOptional
For the latest information on pricing, visithttps://www.mailerlite.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Demos
MailerLite
YouTube
Mailerlite's landing page builder demo
YouTube
A Quick Demo for Integrating Your MailerLite Account With Clearout
YouTube
MailerLite Review & Demo: Affordable Email Marketing Solution?
YouTube
Mailerlite's website builder demo
YouTube
MailerLite and Zapier email marketing integration demo
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30-day premium trial.
MailerLite Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Email Previews
Additional Features
- Supported: Drag & Drop editor with AI generator
- Supported: Third party integrations
MailerLite Screenshots
MailerLite Video
Quick start MailerLite tutorial - How to start sending the first newsletter
MailerLite Integrations
- Workplace from Meta
- WordPress
- Zapier
- Shopify
- WooCommerce
- Squarespace
- Thrive Technologies
- Landingi
- OptinMonster
- Privy
- Gleam
- Kickbox
- Bounceless
- ConvertPlug
- Stripe Payments
- MailerCheck
- Typeform
- Airtable
- Basecamp
- Carrd
- Gravity Forms
- Bonjoro
- PieSync
- from HubSpot
- Workplace by Facebook (Formerly Facebook at Work)
- Instafreebie
- Ninja Popups
- Upscribe
- BookFunnel
- Sumo
- MiloTree
- ConverPlayer
- SendOwl
- Bloom
- CreateForm
- WP Subscribe Pro
- MailOptin
- EasyStore
- MailMunch
- Zotabox
- CouponCarrier
- SyncSumo
- Facebook Audiences
- and many more
MailerLite Competitors
- Mailchimp
- Constant Contact
- GetResponse
- Brevo
- Converkit
- Active Campaign
MailerLite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MailerLite starts at $10.
Reviewers rate List management highest, with a score of 8.9.
The most common users of MailerLite are from Small Businesses (1-50 employees).
MailerLite Customer Size Distribution
| Consumers | 20% |
|---|---|
| Small Businesses (1-50 employees) | 50% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 10% |
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(130)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.
Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.
Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.
Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.
Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.
Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.
Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.
Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.
Attribute Ratings
Reviews
(1-25 of 34)Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
I needed a email program to grow with our business. In the last few years we've grown from less than 1000 subscribers to near 9000. I wanted to see the metrics that are important to me and MailerLite had woo-commerce product integration. It saves so much time to simply select the products I want in my email and MailerLite tracks clicks and sales so I can see how effective my campaigns are. I reached out with a suggestion and had a response within an hour saying they had planned the exact suggestion in their next update. My email automations send out thousands of emails per month and I love how simple it is to create and edit the automation flows.
- Email automation
- WooCommerce connection and product display
- Ecommerce statistics
- Customer Service & Product Improvement
- More design widgets / styling options in the builder
- Still some bugs in the email WYSIWYG builder
- Ecommerce integration is awesome, but maybe more control over styling of text and options
April 22, 2024
Great for SaaS
Score 10 out of 10
Vetted Review
Verified User
Sending out emails to customer in order to inform them about new features e.g.
- Straight forward user interface
- Great pricing tiers with good starting offer
- Scheduled emails
- Audience management
April 15, 2024
MailerLite was a great choice
Score 10 out of 10
Vetted Review
Verified User
I'm using MailerLite to manage all my campaigns and automations. I have 10.000 subscribers in my list and MailerLite make things so much easier. Creating an automation is very simple, I never had any issue using any of their features and the customer support is fast and helpful when I need information about anything.
- Create automations
- Create landing pages
- Campaigns analytics
- Sometimes the text gets messed up while I'm writing the body of an email. The font and size change all of a sudden.
April 08, 2024
MailerLite makes it easy to send newsletters and to create landing pages and forms. Well prices, well worth a look!
Score 8 out of 10
Vetted Review
Verified User
MailerLite has been great for us, we have been using it for years. We mainly use it to send out monthly newsletters to our subscriber base, and have occasionally used it to create pop up subscriber forms. It offers good stats to see what customers are really interested in and what links they click more often than not.
April 08, 2024
I 💛 MailerLite
Score 10 out of 10
Vetted Review
Verified User
Automation e-mails, managing 15,000+ subscribers, encouraging readers to sign-up to our newsletter in exchange for a free digital download.
- Price is great
- Number of e-mail addresses allowed is awesome
- Layouts are beautiful
- Would love to see some more AI features coming up soon as (although I love MailerLite SO much) I've been on the fence about switching to a platform that offers more AI tools which prompt me to share an e-mail about my new YouTube video that was published or my recent blog post that was written. These reminders and then support with writing the newsletter blast really help kick my butt into gear.
April 08, 2024
Why we chose MailerLite...
Score 10 out of 10
Vetted Review
Verified User
We're using MailerLite for a rather long time now, and we're absolutely pleased with it. Not only is it extremely reliable, the customer support is premium. We've been using different mailing services and ended being disappointed. MailerLite didn't disappoint us not even once, during all these years. Personally, I'd rate it 10 out of 10. I truly recommend using it.
- It handles the GDPR efficiently.
- It's easy to use, fast and efficient.
- The price is a bit high, but still affordable.
- The support is extremely pleasant and capable.
- Price could be a bit lower (you knew this was about to pop-up, right ;))
July 19, 2023
Highly recommend MailerLite!
Score 10 out of 10
Vetted Review
Verified User
I use it every day in my organization to send communication to my readers. It is very simple and easy to use and helps me get the job done efficiently.
- Customer Service
- Ease of Use
- Affordability
June 02, 2023
Learning MailerLite and Loving It
Score 9 out of 10
Vetted Review
Verified User
Our business is a caravan park with sites and cabins. We need to improve our sales, increase our guest visits. I am learning to use MailerLite to use Lead Magnets and automation to involve guests (new and repeat) and keep them updated and involved in the business. I need to establish closer links with my guests, nurture them and encourage them to stay. The problem is guests receive so much information. They have many options on places to stay, so I need to communicate our points of difference to them.
- Clear layout
- Excellent support on Chat with paid version - well worth it for a learner like me
- This is my first day, so it would be unfair to state anything at this stage.
Score 9 out of 10
Vetted Review
Verified User
I use MailerLite for all my email campaigns to my fan base, students and professional colleagues. It has very robust features even at the least expensive price point, and the drag & drop editing is user friendly. The learning curve is short - which very important for the DIY music business! And if there's a technical problem, their user support is 24/7, fast and from a live person, so important deadlines don't get missed. So far I'm pleased that I chose them over some other more well-know email campaign services.
- Easy to use their editing interface
- Easy to manage email lists (import, export, edit on the fly)
- Fast, live customer service via email
- Adding additional admins was buggy
- 2FA requires the use of a 3rd party app (instead of using your mobile number)
Score 10 out of 10
Vetted Review
Verified User
We use MailerLite to send a variety of marketing messaging; from newsletters to product, brand, etc. But maybe most importantly are the automations and triggers; these enable us to better serve our customers with specific needs and help improve efficiency within our organization.
Our biggest problem in communications is that we serve multiple subcategories within the music industry, and each of these are managed as singular businesses within our larger org chart. MailerLite is invaluable in that regard; we can serve each of these singular businesses within our org and their customers and also our fans at large.
Our biggest problem in communications is that we serve multiple subcategories within the music industry, and each of these are managed as singular businesses within our larger org chart. MailerLite is invaluable in that regard; we can serve each of these singular businesses within our org and their customers and also our fans at large.
- Customer Service!!
- Easy drag and drop editor (really clean design)
- Help us send messaging while maintaining good email standards
- Automations and Triggers
- Form HTML output could be cleaner and shorter
- Form design could be more editable
- Landing pages could deploy through proxy to appear as our domain
Score 1 out of 10
Vetted Review
Verified User
Major red flag with this company. If you read the Terms of Service, they do not provide refunds due to functionality. That means if you sign up and it does not work properly, they still not bother refunding you. I've attempted to obtain a refund several times due to poor email deliverability and they just simply stand by their "Terms of Service". They do not actually care that they take your money and do not provide you with a service that works. I am also forced into upgrading my plan to continue using it. Customer service just gives you the standard answer and does not actually take the time to listen to your needs. Steer clear of this company. Unfortunately, I was warned by using MailerLite before but I thought I would try it due to its cheaper plans. But this is clearly where you get what you pay for (not much at all).
"We do not refund any unused or partially used plans (monthly or yearly) when you did not use or partially used the Services, and/or forgot to cancel your plan, and/or if you canceled immediately after your credit card was charged for the new billing period. A refund will not be applied if you purchased a wrong monthly/yearly plan (even by mistake), and/or decided to cancel your subscription after the purchase because of functionality."
"We do not refund any unused or partially used plans (monthly or yearly) when you did not use or partially used the Services, and/or forgot to cancel your plan, and/or if you canceled immediately after your credit card was charged for the new billing period. A refund will not be applied if you purchased a wrong monthly/yearly plan (even by mistake), and/or decided to cancel your subscription after the purchase because of functionality."
- Easy to set up
- Listening to customers
Score 10 out of 10
Vetted Review
Verified User
We have migrated clients from other platforms to MailerLite with much success. Our clients have been happy because they're able to navigate the platform easily. The data reporting is great and integration is seamless. We are currently launching and were using another all-in-one platform but there were too many problems getting it to work. In the end, we ended up using MailerLite to create our website and it's been great! The best part is MailerLite just saved us $200+ on SSL alone - mind blown!
- Integration
- Reporting
- Landing pages
- Email marketing
- Customer service
- More granular logic for automations
- Automations that don't kick-out a subscriber because the send date has past
November 03, 2022
Poor website builder capability & technical support
Score 1 out of 10
Vetted Review
Verified User
We use Mailerlite for our website, landing pages, popups and email marketing.
- Email Marketing
- Website Builder
- Landing Page
- Popups
June 02, 2022
Their Api Does Not Work and Tech Support Is Unwilling to Help, Plus They Ignore My Request for a Refund
Score 1 out of 10
Vetted Review
Verified User
I signed up for MailerLite with the intention of using their API to add subscribers based on the actions they take on my website. For example, some users sign up for a newsletter, and others purchase a paid subscription. However, their API did not work for me. I followed their instructions exactly but got an error that prevented me from adding users. This means that the tool was completely useless for me, it simply did not work at all. I wasted many hours on setting it up initially and then unsuccessfully trying to fix this error. Unfortunately, their tech support was not helpful. And after 4 days of not receiving an answer, I canceled my account and requested a full refund. Now they aren't even responding to my request for a refund. I have done business with many companies online, I think this customer service is among the worst I have ever experienced. I have reverted back to my previous email service provider and I seriously recommend avoiding doing business with MailerLite, they are absolutely terrible and don't deserve your business.
- Nothing
- Customer service
- API documentation
- Integrity
Hi, I'm Humberto Colmenares. I am the Director of PedagogÃa Musical Activa. I use MailerLite to create my database of potential clients and it works perfectly. I can set up my conversion funnel through the easy implementation of your forms on my website created with WordPress. It's easy, it's secure and my emails never land in the spam folder. I love MailerLite and I recommend it because you can use it completely free. Try it today!
- Free automations for any funnel you can think of.
- Regular campaigns, A/B testing campaigns
- You can easily create landing pages with its drag-and-drop editor.
- Perhaps the creation of Workflows needs tutorials for those who are just starting out.
March 01, 2022
Great software, Easy to Use, Especially Creatives
Score 10 out of 10
Vetted Review
Verified User
I gather email addresses in my social media to add to the drip marketing I have set up in MailerLite. It's really versatile and easy to use. I came to this company after ditching Mailchimp. I love it! The user interface for the time-sequenced email series is so easy to use and I love that you can create a template for the base email.
- drip marketing
- visual interface for the whole email segment/series
- easy to read reports
- learning resources
- nothing to fix
- I love this website
- can't wait to grow and upgrade to paid services
February 27, 2022
Highly recommend!
Score 9 out of 10
Vetted Review
Verified User
I have been using MailerLite for a few years now, the support I have received from their team when running into problems has been impressive. Occasionally there are some glitches - I use automation and rules quite a lot sending out a variety of emails depending on the client selections upon subscription - there have been instances where the incorrect email has been sent, but somehow it always seems to correct itself... I can only assume that there have been changes in the background and bugs have cropped up... but they always get fixed without me having to do anything about it. Whenever someone needs a mailing system this is the one I recommend.
- Keeps the history in perpetuity.
- Easy to unsubscribe.
- User friendly.
- I'd like the ability to edit the email address.
November 10, 2021
Solid email marketing tool that I'll keep using for years
Score 9 out of 10
Vetted Review
Verified User
MailerLite is used by us to collect leads and send out our email newsletter to prospects and customers. We find it easy to use and affordable for email marketing, with plenty of automation features available to help us get the most out of our emails. We decided to go with MailerLite after trying the free account and seeing good reviews about its email deliverability. We send out weekly newsletters as well as occasional broadcasts to alert our subscribers of seasonal offers and important news about our business.
- Send out automated emails
- Email broadcasting to our entire email list
- Creating good looking emails that get delivered
- Could use extra automation options (for experts)
- Extra landing pages are always welcome
We use MailerLite across the whole organization. It is used to address content delivery for a variety of client-requested guides and updates. It has made the assignment of content easier, by allowing us to group/segment clients, and automate the emails each group receives.
- Automation
- Assignment to Groups (We can set up 'rules' on each form, to use entries in various fields, to automatically have each person added to a group).
- Customer Service! Two or three times I've needed assistance and they are amazing to work with.
- Guide Search: Sometimes the right instructions are terminology challenges. A terminology introduction would be helpful, and search settings default to the specific content entered for the search. (Maybe this is a Titles and Content setting)
- Dates on Dashboard Notifications: When something is new or updated it has been difficult to find out when the change happened. Important because changes may mean we need to do something. Example: The feature 'Authentication' of Domain launched and we needed to authenticate the website (although verification had already been completed). We THINK it caused bouncing because once we updated the bounced emails were resubscribed and sent. TIP: Several started on the same day 2021 September 4th, but, we don't have dates on notifications so we are not sure that is why it happened.
November 05, 2021
Why Mailerlite is the best email marketing software
I use Mailerlite to send out Newsletters and automated marketing campaigns. I also implement it for my customers. I love the usability. It's very easy to use. They have great deliverability of the emails and a great customer support. Mailerlite provides great features like automations and workflows even in the free version.
- setting up emails
- automations and workflows
- high deliverability of emails
- creating forms and landingpages
- they have a quality support with a very short response time
- it would be to have a incorporated crm software
November 04, 2021
Wonderful: Instead of troubleshooting, I can do what I'm good at =)
I use Mailerlite for newsletters, e-mail campaigns, landing pages, automated e-mails and integration with multiple websites all uising WooCommerce. Since I'm self-employed, I suppose that means the whole organisation uses it ;-)
I do know my way around basic IT, but it happens that I get stuck on things "not working", usually for stupid oversight reasons that are hard to self-diagnose. When this has happened, the Mailerlite customer support has been tremendously helpful in that they have responded quickly, usually spotting the oversight and thus helping me solve my problem immediately.
- E-mail management and integration with Wordpress: elegant, customizable e-mail designs and easy integration.
- Landing pages: easily put together and doing the job beautifully.
- Customer support is ACE.
- Integration with WooCommerce: easily managed and very handy.
- I'd like the possibility to have a non-repeating background in landing pages.
November 02, 2021
Customer Service was top notch!
We use Mailerlite to provide information to our customers, predominantly for product launches and promotions
- Quick response
- Attentive customer support
- Understanding of customer's needs
- Clunky process to create campaigns
We're using Mailerlite as a listserv for a small nonprofit. We didn't need anything fancy, but bcc isn't an option for more than about 30 people. We wanted to move away from big tech, so we're not using google groups. I've used Mailerlite for a for-profit business of mine for the last 3 years and know how easy it is to use, and how good deliverability is. I tried a [big-name] competitor recently and was dismayed by the fact that all emails to ProtonMail never showed up, and all emails to Gmail and Yahoo went to spam. We only had a 1-2% open rate on that competitor mailing because it wasn't delivered properly despite showing "accepted" on their backend. By contrast, Mailerlite has excellent deliverability. My business emails get a 30-50% open rate. Plus, it's super easy to use, their customer support is superb and the price can't be [beaten]. I really can't recommend it highly enough.
- Deliverability - does not go to spam
- Super easy to use
- Fantastic, fast customer support
- Beautiful, professional newsletters
- Can't think of [anything]
November 01, 2021
When it comes to features, functionality and price, hands down, you need to choose Mailerlite.
We flippin' love Mailerlite. We use it for several of our communications, whether that's regular emails to clients, promotional materials, or hiring. We use it across several brands and services, as well as design and implement campaigns for other organizations. It makes communicating with large groups so easy, and it integrates with so much that it makes it easy to create a number of lists that originate from different applications.
- Design Features are by far one of Mailerlite's greatest assets. I can truly design the campaigns I want and stay on brand with their design software, better than any of the others. The amount of customization is amazing and it really helps campaign pops.
- I also love Mailerlite for its Zapier integration. It can play nice with everything and that makes a big difference when you're gathering data from several places. Things like DKIM and Domain Validation are also helpful and those are included on all the plans. Really helps with deliverability.
- Another reason Mailerlite is a favorite is for ease of use and smooth interface. When we set clients up, we don't have to assist them for very much after getting them going. They find it easy to send emails on their own, and empowered to do great things.
- Mailerlite's blocks that are within the designer are THE BEST bar none. There are so many items in there I want to come up with campaigns just to use them. I especially love the event RSVP module that allows people to respond instantly and segment them based on their response. This is a big one I use for clients as well. There's just so much you can do here it's crazy.
- When it comes to features and quality, NO ONE can beat out Mailerlite on price. NO ONE. This tool gives you the most bang for your buck, covers almost all my clients' needs and because of the value, I almost recommend it exclusively. The value for the money is incredible.
- I would add more types of inbox previews so people can see their campaigns across more channels
- Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
- Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
- I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
- I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
October 28, 2021
Keep your email marketing light and easy with MailerLite
I am a sole trader and use it for myself in my business as well as with my clients. MailerLite makes it easy to set up and create email marketing campaigns as well as set up landing pages, etc. for specific promos or services - again, for myself and my clients.
- Landing Pages
- Email Campaigns
- Customer Service
- Their own community creation & treatment
- Some key functions are named different to other platforms